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The 'Representativeness Heuristic' Is a Term to Describe Irrational Behaviour

Question 40

Multiple Choice

The 'representativeness heuristic' is a term to describe irrational behaviour that suggests that:


A) in forming their beliefs,individuals may be too slow in identifying a firm as an excellent or a terrible investment.
B) in forming their beliefs,individuals may be more enthusiastic about companies with better slogans.
C) in forming their beliefs,individuals may be less enthusiastic about companies with better slogans as it implies that the company is trying to detract investors from focusing on its financial performance.
D) None of the given options is correct.

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