Majority of the firms measure the success of their social media marketing plan in terms of their social media presence.

Question

Quizplus · Accepted Answer

This statement is true. Many firms prioritize increasing their social media presence by measuring metrics such as followers, likes, comments, and shares. However, it is important to also evaluate the impact of social media on business goals such as revenue, customer engagement, and brand awareness.

Majority of the Firms Measure the Success of Their Social