The _____ of a social media marketing plan examines and evaluates the competitors' presence in social media,including the platforms and tools they select and their overall effectiveness.

Question

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A competitive analysis is the process of gathering and analyzing information about competitors' strengths and weaknesses, and using that information to improve the social media marketing plan. It is important to evaluate competitors' presence on social media, including the platforms they use, the types of content they share, and how engaged their audience is. This helps in identifying opportunities and developing strategies to differentiate from competitors. Option B (executive summary) is incorrect as it is a brief summary of the entire social media marketing plan. Option C (overview) and D (body) are incorrect as they do not specifically refer to gathering information about competitors.

The _____ of a Social Media Marketing Plan Examines and Evaluates