The marketing team at Neptune Networks has recently rolled out its social media marketing plan,and is trying to measure the impact of its campaign by tracking the social media platforms that were used for the purpose.The marketing team is using a few entry-level tools to track the blogs,the online communities,and also the firm's Facebook and Twitter accounts.This process of tracking and evaluating a firm's SMM initiatives is known as _____.

Question

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Social media monitoring refers to the process of tracking and evaluating a firm's SMM initiatives. This involves using tools to track blogs, online communities, and social media accounts to measure the impact of a company's social media marketing plan. Content marketing refers to creating and sharing valuable content to attract and retain customers. Digital marketing encompasses all forms of marketing that use digital channels or technologies. Search marketing involves using search engines to promote a company's products or services. Therefore, the best choice for this scenario is social media monitoring (option B).

The Marketing Team at Neptune Networks Has Recently Rolled Out