Dale and Lisa, ranchers from Wyoming, found that the meat of their large, slow-growing hogs were not selling in American grocery stores. However, the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content. The purchasing influence they are experiencing is a cultural influence.

Question

Quizplus · Accepted Answer

Cultural influences affect consumer preferences and behaviors, including food choices. In this case, the preference for the flavor and fat content of the meat from large, slow-growing hogs in Japan, as opposed to the lack of interest in American grocery stores, demonstrates a cultural influence on purchasing decisions.

Dale and Lisa, Ranchers from Wyoming, Found That the Meat