The buying behavior of an individual in a group is not only affected by the norms of the group,but also by that individual's role and status within the group.

Question

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An individual's role and status within a group can influence their buying behavior as they may feel pressured to conform to certain expectations or may feel a need to assert their status through their purchasing decisions. This is in addition to the influence of group norms on buying behavior.

The Buying Behavior of an Individual in a Group Is