Marketers can attempt to change consumer attitudes by engaging them in new buying behavior.
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Q22: The consumer decision process does not apply
Q23: A need is an imbalance between the
Q24: Perception is the meaning a person attributes
Q25: Purchasing music from the Apple iTunes website
Q27: Cognitive dissonance is likely to increase when
Q28: According to Maslow's hierarchy of needs, products
Q29: Opinion leaders rise to prominence because of
Q30: Motives are inner states that direct a
Q31: The buying behaviors exhibited by members of
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