After purchasing a new oven and a cooking range, Martha was contacted by the store where she purchased the products. The salesperson inquired about the delivery, installation, and her overall satisfaction with the purchase. Such strategies employed by marketers help in reducing cognitive dissonance.

Question

Quizplus · Accepted Answer

Following up with customers after a purchase to ensure satisfaction and address any concerns is a strategy used by marketers to reduce cognitive dissonance, which is the discomfort experienced by an individual who holds conflicting thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude change.

After Purchasing a New Oven and a Cooking Range, Martha