Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer.

Question

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Repurchasing the same brand of detergent during each trip to the grocery store is an example of habitual buying behavior, not limited problem-solving behavior. Limited problem-solving behavior occurs when a consumer puts a moderate amount of effort into making a decision, typically for products that are purchased occasionally or when there are slight differences among brands. Habitual buying behavior involves little to no conscious effort, as the decision process is streamlined due to brand loyalty or the routine nature of the purchase.

Repurchasing the Same Brand of Detergent During Each Trip to the Grocery