The broadest environmental determinant of consumer behavior is:
A) income or purchasing power.
B) educational background.
C) culture.
D) social status.

Question

Quizplus · Accepted Answer

Culture is the broadest environmental determinant of consumer behavior because it encompasses the values, beliefs, customs, and tastes that are learned from family and other important institutions, influencing all aspects of consumer behavior.

The Broadest Environmental Determinant of Consumer Behavior Is