The single group within society that is most vulnerable to reference group influence is:
A) the older consumer who feels somewhat left out of things.
B) unmarried women, many of whom feel a need for stability in their lives.
C) new immigrants who want to capture the American dream.
D) children, who base most of their buying decisions on outside influences.

Question

Quizplus · Accepted Answer

Children are highly impressionable and often look to their peers, media, and other external influences to make decisions, including buying decisions, making them particularly susceptible to reference group influence.

The Single Group Within Society That Is Most Vulnerable to Reference