In a marketing context, the immediate or expected change in consumer behavior that results from experience is called a _____.
A) drive
B) script
C) perception
D) learning

Question

Quizplus · Accepted Answer

Learning in marketing refers to the change in consumer behavior due to their experiences. This encompasses acquiring information and processing it to make purchasing decisions, influenced by advertising, personal experiences, and other forms of exposure to products and services.

In a Marketing Context, the Immediate or Expected Change in Consumer