In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?
A) Search
B) Problem or opportunity recognition
C) Evaluation of alternatives
D) Postpurchase evaluation

Question

Quizplus · Accepted Answer

During the problem or opportunity recognition step, marketers aim to help prospective buyers realize they have a need or an opportunity that could be satisfied by purchasing a product or service. This is the initial stage in the consumer decision-making process where the consumer becomes aware of a gap between their current state and a desired state, prompting the consideration of a purchase.

In Which of the Following Steps of the Consumer Decision-Making