The evaluative criteria used by consumers in the decision-making process may be:
A) set aside if the consumer finds a better means of making the purchase decision.
B) used to identify alternative brands for consideration and possible purchase.
C) invoked during the first stage of the consumer decision process.
D) objective facts or subjective opinions about the alternatives.

Question

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The Answer of The evaluative criteria used by consumers in the decision-making process may be:
A) set aside if the consumer finds a better means of making the purchase decision.
B) used to identify alternative brands for consideration and possible purchase.
C) invoked during the first stage of the consumer decision process.
D) objective facts or subjective opinions about the alternatives.

The Evaluative Criteria Used by Consumers in the Decision-Making Process