Consumers are more likely to experience cognitive dissonance when:
A) the purchase has been made at discount prices.
B) the purchase decision has potential economic consequences.
C) the purchased product has routine uses.
D) the product company offers excellent after-sales service.

Question

Quizplus · Accepted Answer

Cognitive dissonance is more likely when a purchase decision has significant economic consequences, as consumers may worry about whether they made the right choice, especially if the purchase is expensive or important.

Consumers Are More Likely to Experience Cognitive Dissonance When