The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:
A) limited problem solving.
B) extended problem solving.
C) routinized problem solving.
D) intensive problem solving.

Question

Quizplus · Accepted Answer

Limited problem solving occurs when a consumer is faced with a new brand in a familiar product category, requiring some evaluation but not an extensive search for information.

The Introduction of a New Brand into an Array of Familiar