When a product is unique or difficult to categorize,the thought process involved in a purchase decision is known as:
A)research analysis.
B)extensive buying analysis.
C)limited problem solving.
D)extended problem solving.

Question

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Extended problem solving is the thought process involved in the purchase decision of a unique or difficult to categorize product. This type of decision-making involves a high level of involvement, information search, consideration of alternatives, and evaluation of criteria before making a purchase decision. Limited problem solving (C) and research analysis (A) are used for more routine or low involvement purchases, while extensive buying analysis (B) is typically used in B2B settings for complex, high-priced purchases.

When a Product Is Unique or Difficult to Categorize,the Thought