The technique of generating the public's support for the position of a company is called grassroots lobbying.

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Grassroots lobbying is a form of advocacy that aims to generate public support or pressure to influence legislation or policies, typically by using social media, public events, and other grassroots mobilization efforts. Its goal is to mobilize a large number of individuals to express their support or opposition to a particular issue or policy and to persuade policymakers to take action.

The Technique of Generating the Public's Support for the Position