Friedrich Nietzsche's idea that great men made their own ethical rules without respect for the general good was called:

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Friedrich Nietzsche believed in the concept of master morality which stated that great men (or "supermen") made their own ethical rules and did not follow the common morality that was intended for the general good. According to Nietzsche, these great men were above the common herd and had the power to create their own values and define what was good and bad. This concept was in contrast to slave morality which was based on resentment and obedience to authority.

Friedrich Nietzsche's Idea That Great Men Made Their Own Ethical