The unspoken,unwritten beliefs about the nature of the company and what behaviors bring success are called:

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Tacit underlying values are the unspoken, unwritten beliefs about the company's nature and what behaviors lead to success. Artifacts refer to visible elements of a company's culture such as dress code or office layout. Assumptive values and espoused values are both terms for the explicit values and beliefs a company professes to hold.

The Unspoken,unwritten Beliefs About the Nature of the Company and What