According to Michael Porter and Mark Kramer,an "essential test" for the worthiness of any additional social initiative is to determine whether it presents an opportunity to create _____ that is,a meaningful benefit for society that is also valuable to the business.
A) collective norms
B) collective strategies
C) shared value
D) shared essential

Question

Quizplus · Accepted Answer

Michael Porter and Mark Kramer coined the term "shared value" to describe initiatives that create a meaningful benefit for society while also being valuable to the business. Therefore, the correct answer is C - shared value.

According to Michael Porter and Mark Kramer,an "Essential Test" for the Worthiness