A company that groups its customers into categories like manufacturers,wholesalers,and retailers based on buyer's product specifications,is using the psychographic segmentation approach.

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The company is actually using the demographic segmentation approach, which involves categorizing customers based on objective criteria like age, gender, occupation, and education level. The psychographic segmentation approach, on the other hand, groups customers based on subjective criteria like personality traits, attitudes, values, and lifestyles.

A Company That Groups Its Customers into Categories Like Manufacturers,wholesalers,and