Zardo,Inc.divides its customers into the following categories: manufacturers,retailers,government agencies,and not-for-profit institutions.Which of the following types of segmentations is being used by Zardo?

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Zardo, Inc. is segmenting its customers based on their type, which is known as segmentation by customer type. The categories listed, i.e., manufacturers, retailers, government agencies, and not-for-profit institutions, define the different types of customers that Zardo serves. Segmentation by end-use application, demographic characteristics, and purchase categories deal with different segmentation variables.

Zardo,IncDivides Its Customers into the Following Categories: Manufacturers,retailers,government Agencies,and Not-For-Profit