People are persuaded more under conditions of high social presence than low social presence.

Question

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High social presence refers to situations where there are many people or a significant audience present, which can create a sense of pressure to conform or comply. This can increase the likelihood of persuasion, as people may feel more of a social obligation to agree with or follow the crowd. In contrast, low social presence involves fewer people or less of an audience, which may not create the same sense of pressure to conform.

People Are Persuaded More Under Conditions of High Social Presence