Several employees must work together to develop a new product.None of these people have worked together before and the development of this product has not been attempted previously.According to the media richness model,which of these communication channels is most appropriate in this situation?
A)Written documents
B)E-mail
C)Face-to-face meetings
D)Bulletin boards
E)None of these channels should be used in this situation.

Question

Quizplus · Accepted Answer

In situations where there is a need for complex and ambiguous information to be shared, face-to-face meetings are the most appropriate communication channel according to the media richness model. In this case, the employees are working together to develop a new product, which involves a lot of uncertainty and complexity. Face-to-face meetings allow for immediate feedback, clarification, and the opportunity to build relationships and trust among team members. Written documents, e-mail, and bulletin boards may not provide the same level of richness or immediate feedback.

Several Employees Must Work Together to Develop a New Product