When Green Corp.recently acquired Orange Corp. ,employees in each company began to privately complain about the behaviour and performance of employees at the other organization.For example,Orange employees would claim that Green employees lacked customer service skills;whereas Green employees claimed that they were more responsive to customer needs.Employees would also label each other by their former colour ('She's a Greenie').This incident mainly describes which of the following concepts?

Question

Quizplus · Accepted Answer

The scenario describes the employees associating themselves with their former company's identity (Green or Orange) and creating a sense of in-group/out-group bias. This behavior is a classic example of social identity theory, which suggests individuals categorize themselves and others into social groups and show biases in favor of their in-group while discriminating against out-groups.