Little Princess,a California based company,is a creator of dolls and other toys for girls.The company is mainly involved in designing new toys and developing their prototypes.It has signed an agreement with some local toy manufacturers in Europe and North America to manufacture and distribute their toys in the local markets.These contracts are for a specified time period and permit the foreign marketer to distribute goods in a specified geographic area.Which of the following strategies is being used by Little Princess to enter foreign markets?

Question

Quizplus · Accepted Answer

Little Princess is using a foreign licensing strategy, where they sign agreements with local manufacturers in Europe and North America to manufacture and distribute their toys in the specified geographic area. This allows Little Princess to enter the foreign market without directly investing in the manufacturing and distribution process themselves.

Little Princess,a California Based Company,is a Creator of Dolls and Other