Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Question

Quizplus · Accepted Answer

International direct investment involves establishing a physical presence in a foreign market, such as through subsidiaries or joint ventures, which offers a competitive advantage through greater control and potential for higher returns, but also involves high levels of involvement and risk.

Which of the Following International Market Entry Strategies Is Most