Tsunami Ltd.hired a consultant to assess the corporate culture of Wise Widgets,which Tsunami wanted to acquire.Executives at Wise Widgets were eager to be acquired by Tsunami,so were willing to have the senior executives interviewed by the consultant regarding the company's culture.The consultant also relied heavily on news releases and other public relations statements produced by executives at Wise Widgets to decipher the company's culture.In this situation,the consultant probably is measuring Wise Widgets's:

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The consultant is most likely measuring Wise Widgets' espoused values, which are the values that the company explicitly states or claims to hold. The consultant is relying on news releases and public relations statements, which are intended to promote and communicate the company's values to the public. The consultant's interviews with senior executives may also provide insight into the company's stated values and beliefs.