Geographic information systems (GIS)simplify the job of analyzing marketing information by relating data to their locations.

Question

Quizplus · Accepted Answer

GIS allows data to be analyzed and visualized in geographic context, making it easier to identify patterns and relationships between data sets based on their spatial location. This can be useful in marketing analysis, such as identifying areas with high concentrations of potential customers or analyzing the effectiveness of marketing campaigns in specific regions.

Geographic Information Systems (GIS)simplify the Job of Analyzing Marketing Information