The most common method of market segmentation is:
A) product-based segmentation.
B) demographic segmentation.
C) economic segmentation.
D) psychographic segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation is the most common method of market segmentation because it divides the market into segments based on variables such as age, gender, income, occupation, and education, which are often the easiest to identify and reach.

The Most Common Method of Market Segmentation Is