_____ defines consumer groups according to variables such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family lifecycle.
A) Geographic segmentation
B) End-use segmentation
C) Product-based segmentation
D) Demographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation categorizes consumers based on demographic factors such as age, gender, income, and education, allowing marketers to tailor their strategies to specific groups.

_____ Defines Consumer Groups According to Variables Such as Gender