The cohort effect describes:
A)why members of the same psychographic group decide to vote the same way and have a lot of similarities in their choices.
B)how Generation X uses its financial power to influence product trends, and gets closely followed by the marketers.
C)the effect of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
D)the tendency of members of a generation to be influenced and bound together by events occurring during their key formative years.

Question

Quizplus · Accepted Answer

The cohort effect refers to the shared experiences and events that a particular group of people (often defined by their birth year or generation) go through during their formative years, resulting in similar attitudes, behaviors, and beliefs that can last throughout their lives. This can include historical events, cultural changes, and technological innovations that shape their worldview, preferences, and habits. Therefore, option D is the best description of the cohort effect among the given choices.

The Cohort Effect Describes