Which of the following factors falls under the resource dimension of the VALS system?
A)Social attitudes
B)Primary motivation
C)Eagerness to buy
D)Political views

Question

Quizplus · Accepted Answer

The eagerness to buy falls under the resource dimension of the VALS system, which focuses on the consumer's ability to purchase and use goods and services. Social attitudes, primary motivation, and political views are all part of other dimensions in the VALS system.

Which of the Following Factors Falls Under the Resource Dimension