Which of the following is a psychographic category created by the VALS system that categorizes consumers by characteristics that correlate with purchase behavior?
A)Altruists
B)Achievers
C)Intimates
D)Devouts

Question

Quizplus · Accepted Answer

The VALS system categorizes consumers into eight psychographic categories, one of which is Achievers. Achievers are characterized as being motivated by career success and a desire for material possessions that demonstrate their achievements. This category correlates with specific purchase behaviors, such as luxury cars and high-end technology products. The other answer choices (Altruists, Intimates, Devouts) are also categories in the VALS system, but they do not necessarily correlate with specific purchase behaviors.

Which of the Following Is a Psychographic Category Created by the VALS