As per the studies conducted by Roper,the segment of customers who value professional and material goals more than other groups is called:
A) strivers.
B) devouts.
C) altruists.
D) fun seekers.

Question

Quizplus · Accepted Answer

Roper has identified a segment of customers who prioritize professional and material goals above other aspirations as "strivers." This group is characterized by their desire to succeed and their willingness to work hard to achieve their goals, often at the expense of other aspects of their lives. This makes them an important target audience for marketers who offer products or services that can help them achieve their goals and improve their status.

As Per the Studies Conducted by Roper,the Segment of Customers