A frequent flyer program used by an airline is an example of _____.
A)segmentation by benefits sought
B)brand loyalty segmentation
C)psychographic segmentation
D)socioeconomic segmentation

Name: A frequent flyer program used by an airline is an example of _____. A)segmentation by benefits sought B)brand loyalty segmentation C)psychographic segmentation D)socioeconomic segmentation
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Question

Quizplus · Accepted Answer

Frequent flyer programs are designed to reward and encourage brand loyalty by offering benefits to repeat customers.

A Frequent Flyer Program Used by an Airline Is an Example