The product-related segmentation of consumers based on the strength of their attachment and allegiance to their preferred products is called _____ segmentation.
A) values and lifestyles
B) business-to-business
C) psychographic
D) brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty segmentation focuses on dividing consumers based on their loyalty or attachment to a brand, which reflects their preference and allegiance towards specific products or services.

The Product-Related Segmentation of Consumers Based on the Strength of Their