While shopping at the mall,Luiz is approached by a representative of a marketing research company doing an exploratory study.He is asked to spend 10 minutes answering questions in return for a 25 percent coupon good at any store in the mall.From a marketer's perspective,Luiz is part of an accidental sample.

Question

Quizplus · Accepted Answer

An accidental sample is a type of sampling method where the participants are selected by chance or accident, rather than through a systematic process. In this scenario, Luiz was randomly approached and asked to participate in the study, making him part of an accidental sample.

While Shopping at the Mall,Luiz Is Approached by a Representative