McBurgers plans to introduce a new line of fish sandwiches to fifteen stores in eastern United States for a six-month period.If the product and promotional efforts behind it are successful,the company may launch them nationwide.What type of research is being conducted to determine potential success?

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Test marketing involves introducing a new product to a limited geographic area for a specific period to measure its performance before a full launch. This type of research is being conducted by introducing the fish sandwich to 15 stores in the eastern United States for six months to determine potential success before a nationwide launch.

McBurgers Plans to Introduce a New Line of Fish Sandwiches