Which of the following qualitative forecasting techniques is best suited for predicting long-run issues such as technological breakthroughs that could affect future sales?

Question

Quizplus · Accepted Answer

The Delphi technique is a qualitative forecasting method that involves experts providing their opinions anonymously and then coming together to discuss and refine their individual forecasts. This technique is ideal for predicting long-run issues such as technological breakthroughs, as it allows for a variety of perspectives to be considered and refined over time. The other techniques listed (survey of buyer intentions, jury of executive opinion, and sales force composite technique) may be better suited for shorter-term forecasting or for specific market trends, but they do not involve the same level of collaboration and refinement that the Delphi technique provides.

Which of the Following Qualitative Forecasting Techniques Is Best Suited