Application service providers (ASPs)assist marketers by providing software when it is needed to capture,manipulate,and analyze masses of consumer data.
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Q16: A lateral partnership is a strategic relationship
Q21: Customer relationship management systems help firms to
Q23: Database marketing involves the use of information
Q36: Customer relationship management (CRM)requires a top-down commitment
Q41: Database marketing is not effective in identifying
Q46: An internal partnership consists of a relationship
Q63: Successful customer relationship management systems reduce costs
Q66: Affinity marketing consists of frequent-buyer or user
Q67: Frequency marketing programs are promotional efforts sponsored
Q76: Companies use knowledge obtained from databases to
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