Electronic data interchange opens new channels for gathering marketing information and helps to develop long-term business-to-business relationships.

Question

Quizplus · Accepted Answer

Electronic data interchange (EDI) allows for the exchange of business documents, such as purchase orders and invoices, between trading partners electronically. This process can provide valuable data on buying patterns and preferences, helping businesses better understand their customers and target their marketing efforts. Additionally, the use of EDI can build trust and streamline communication between companies, facilitating long-term business relationships.

Electronic Data Interchange Opens New Channels for Gathering Marketing Information