The Nielsen Co.carefully tracks Super Bowl viewership each year to help the network that airs the game and other football broadcasters determine ad rates for the following year.This is an example of:

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This is an example of database marketing, where data on viewership is collected and analyzed to make decisions regarding ad rates for future broadcasts. Frequency marketing would involve rewarding customers for repeated purchases, buzz marketing focuses on generating excitement and word-of-mouth about a product, and internal marketing involves promoting a brand and its values to employees.