_____ assist marketers by providing software when it is needed to capture,manipulate,and analyze masses of consumer data.

Question

Quizplus · Accepted Answer

Application service providers (ASPs) provide software as a service, which can include tools for capturing, manipulating, and analyzing consumer data. ASPs can be useful for marketers who need technology assistance but do not have the resources to invest in building their own software. Data harvesters and aggregators are more focused on collecting and organizing data, while DBMS administrators are responsible for managing databases.

_____ Assist Marketers by Providing Software When It Is Needed