A leading detergent brand receives complaints from its customers that the chemicals used are too strong and dangerous,and they do not smell good.To counter this,the company runs a series of ads showing its experts approaching select customers with an improved detergent that addresses the concerns of the customers.The company is engaging in:

Question

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The company is engaging in customer win-back by addressing the concerns of its customers who have complained and offering an improved version of the detergent to regain their trust and loyalty. The ads are specifically targeted towards select customers who have complained, showing that the company is paying attention to their feedback and taking steps to address their concerns.

A Leading Detergent Brand Receives Complaints from Its Customers That