To deeply ingrain core values and ethical standards,a company must:
A) provide every employee with a copy of the company's statement of core values and code of ethics.
B) turn the espoused core values and ethical standards into strictly enforced cultural norms.
C) encourage company personnel to observe the core values and ethical standards.
D) give big pay raises and bonuses to individuals and groups who display the company's core values and observe its ethical standards.
E) fire employees who do not live up to the core values or who are found guilty of violating the code of ethics.
Correct Answer:
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