As consumers devote little effort to convenience product purchase decisions, marketers must strive to make these exchanges as simple as possible.

Name: As consumers devote little effort to convenience product purchase decisions, marketers must strive to make these exchanges as simple as possible.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Convenience products are items that consumers purchase frequently and with minimal effort, so marketers focus on making these transactions as easy as possible to encourage impulse buying and repeat purchases.

As Consumers Devote Little Effort to Convenience Product Purchase Decisions