Hershey's introduction of a sugar-free version of its candy bar is an example of line extension.

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Line extension occurs when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes. Hershey's introduction of a sugar-free version of its candy bar is an example of this, as it expands the product line within the same category of candy bars under the Hershey's brand.

Hershey's Introduction of a Sugar-Free Version of Its Candy Bar