Marketers acknowledge a broader conception of product; they realize that people buy want satisfaction.Using this broad concept,a television set is a(n):
A)obsolete technology in comparison with the Internet.
B)means of providing entertainment.
C)lucrative item for appliance stores.
D)machine used to receive broadcast signals.

Question

Quizplus · Accepted Answer

The broader conception of a television set is that it is a means of providing entertainment, as people buy televisions to satisfy their want for entertainment.

Marketers Acknowledge a Broader Conception of Product; They Realize That